In this advertisement a comparison between Tide and Rin powder is shown by RIN which is illegal according to laws, but who cares, A company cannot show
comparison about its product with other company specially so evidently.
The Calcutta High Court on Friday restrained Hindustan Unilever Ltd (HUL) from beaming a controversial detergent ad with immediate effect but still the ad aired for quiet some time.
Rin is product of Hindustan Unilever and Tide is product of Procter and Gamble
{ 8 comments… read them below or add one }
You seem to be mistaken. Tide is not a product of HU. It is a product of Procter&Gamble Company. That’s what the controversy is all about.
thanks for correcting..
No Company can make an open comparison with its related products in ads.
I guess Rin may get a overwhelming response but don’t forget Tide is also product of P&G [An American Company]. They may not have taken any action it doesn’t mean that P&G is sitting quite, All P&G wants to show is Tit for Tat.
Lets wait for some-days.
This ad is against the law. How can a company openly show that its product is better than other in this way.
I don’t know why P&G is not taking any action against HUL. If such well established companies will start doing such kind of acts, it will send a wrong msg to corporate world.
Its right that no company can do open comparision, but they did. Now I think P & G must be making some another challange to Rin. Now P & G has to make some intresting Adv agents them.
such type of negative ads should be banned as soon as possible, as claimed by rin, that tide started all this, which was the tide one?
In relation to comparative advertisements and other ‘unethical’ practices, ASCI (Advertising Standards Council of India) have a self-regulating code of conduct. Even if the ad mentioned above seems ‘illegal’, ASCI code is a self-regulating code of conduct. However the bereaved party, in this case P&G may go to the court for ‘defamation and misrepresentation of fact’.
ASCI made a self-regulatory code in such manner so that it may not curb creativity in advertising and communication while it firmly believe that the audience (Market forces) will weed out the unfair player.